| Time | Title | Speaker | Affiliation |
|---|---|---|---|
| 8:30 | Registration, coffee and croissants | ||
| 9:15 | Welcome and introduction | Yves LOERINCIK | Quantis |
| Session 1 | Theme: (internal) prerequisites for LCA communication | ||
| 9:25 | Communication in LCA according to ISO standards DF52-01 Zah.pdf | Rainer ZAH | Quantis (Switzerland/Germany) |
| 9:45 | Is the role of governance in avoiding greenwashing in LCA communication overvalued? DF52-02 Gaillard.pdf | Gérard GAILLARD | Agroscope ART (Switzerland) |
| 10:05 | Engaging teams and decision makers (especially "Marketers") in LCA based initiatives DF52-03 Classiot.pdf | Olivier CLASSIOT | Des enjeux et des hommes (France) |
| 10:25 | Discussions | ||
| 10:45 | Coffee break | ||
| Session 2 | Theme: feedback regarding environmental and LCA communication. The role of policy makers and public authorities | ||
| 11:15 | The Single Market for Green Products Initiative: presentation of the initiative and the pilote phase (via Teleconference) DF52-04 Galatola.pdf | Michele GALATOLA | European Commission, DG Environment (Europe) |
| 11:40 | Feedback on LCA communication - Consumers and environmental labelling DF52-05 Vergez.pdf | Antonin VERGEZ | French Ministry of Environment (France) |
| 12:00 | Feedback on LCA communication - European Food Sustainable Consumption and Production Round Table DF52-06 Charad.pdf | Javiera CHARAD | Nestlé, European Food Sustainable Consumption and Production Round Table |
| 12:20 | Discussions | ||
| 12:35 | Lunch break | ||
| Session 3 | Theme: how to best target consumers in LCA communication | ||
| 13:45 | How to communicate social and environmental responsibity: risks and best practices of the private sector DF52-07 Jahnich.pdf | Matthieu JAHNICH | Sircome (France) |
| 14:05 | Data visualization in LCA: good practice and risks DF52-08 Halloran.pdf | Raphael HALLORAN | Apptitude (Switzerland) |
| 14:25 | Life Cycle Perception: why understanding what your customers understand is key to successful communication DF52-09 Bascoul.pdf | Ganaël BASCOUL | Soon-Soon-Soon (France) |
| 14:45 | Discussion | ||
| 14:55 | Case study - communication politics about a packaging solution DF52-10 Kahlert.pdf | Bettina KAHLERT | Climatop (Switzerland) |
| 15:05 | Setting reasoned system boundaries to simplify communication and avoid greenwashing DF52-11 Duric.pdf | Tijana DURIC | BASF SE (Germany) |
| 15:15 | Coffee break | ||
| Session 4 | Theme: feedback regarding environmental and LCA communication. The point of view of private companies. | ||
| 15:45 | Feedback on LCA communication DF52-12 Epigrafi.pdf | Paolo EPIGRAFI -- Monica BIANCHI | STMicroelectronics (Italy) |
| 15:55 | Feedback on LCA communication DF52-13 Zinck.pdf | Sébastien ZINCK | Steelcase (France) |
| Round table | The point of view of private companies | Moderation: Carole DUBOIS | Quantis (Switzerland/Europe) |
| 16:05 | Round table: the point of view of private companies | Paolo EPIGRAFI -- Sébastien ZINCK -- Matthieu JAHNICH -- Antonin VERGEZ | |
| 16:35 | Wrap-up and closing remarks | Yves LOERINCIK | Quantis |
| 16:40 | Refreshment / Finish |
DF 52 – How to integrate LCA communication in industry to promote its usefulness and avoid greenwashing
Dear colleagues with an interest in Life Cycle Assessment,
We cordially invite you to the 52nd discussion forum on Life Cycle Assessment.
The official language of this event is English
Scientific developments to support and improve accuracy of LCAs are continuously evolving. These developments not only yield increased knowledge and opportunities, but also a challenge to keep on top of the latest practices, methods, databases and tools on the market. Within this broad and complex field, there is a growing need for practitioners and industrial users to know (i) how to perform LCAs, (ii) how to apply LCA, and (iii) how to understand and challenge LCA results through critical assessment. This forum will provide an overview on why LCA can be difficult and confusing for industry, identify the current needs for LCA training at the company level, and identify the most critical and difficult issues to tackle. Examples of mistakes or unclear communication in public docu-ments will be presented to point out the importance of maintaining criticism and the risk of conscious or unconscious greenwashing.
This discussion forum will address the following questions:
- What are the prerequisites for communicating LCA results, respecting the philosophy of ISO standards and avoiding risks of unconscious greenwashing?
- What is the role of public authorities and policy makers in the current increase of environmental communication and labeling?
- How to communicate simple messages and graphics based on complex LCA results and data, while avoiding miscommunication?
Additionally, practical feedback from large companies will help to confront theory with the economic and marketing constraints of the private economy.
We look forward to meeting you in Lausanne!
The organizers of LCA Discussion Forum DF52
Quantis
Download: DF52-Programme LCA communication.pdf
Livestream / Videorecordings: the recordings of all presentations are published on the following platform: www.youtube.com/DF52
All talks and discussions can be accessed individually.